Reeferman is a leader amongst a growing number of Canadian seed producers and breeders, that are now beginning to seriously compete with the Dutch cannabis establishment. In 2004 Reeferman Seeds won the Seed Company Sativa Cup for its Love Potion #1 strain.

Reeferman Seeds works on the basis that maintaining diversity of genetics is the best way to ensure the existence of a healthy lifeline as cannabis progresses in the 21st century.  In accordance with these beliefs Reeferman cannabis seeds has experimented with several popular strains from the 1970's, previously thought to have been lost forever, including Panama Red and Santa Marta.

Selective breeding for the best characteristics has ensued followed by crossing (hybridisation) with other pure bred strains to create some amazing new hybrids.